SECRET LEGWEAR - Sustainable Re Design

This project was one from my packaging 2 class. The concept was to take a wasteful package and redesign it to be more environmental. I decided to redesign Secret tights because the packaging was VERY dated and excessive. Tights are such a hot commodity these days I felt there was a huge disconnect with the current package. I made this custom die line while highly considering the environmental impact it would have. The cutout is not actually removed but tucked behind to act as a belt for the tights to sit securely. I also developed a colour scheme to help the customers find what they are looking for efficiently. I decided to use Helvetica because it reflects the tights; functional, classic, universal, accessible and practical. I am redesigning this for my portfolio so keep an eye out for the updated version. Custom illustrations by Adrian Forrow...